My Work
Portfolio
A collection of projects spanning client work, internal products, and personal experiments. Each project represents a unique challenge and learning opportunity.


Sign-Up
Genesis Health Clubs • 2025
Sign-Up reimagines the entire Genesis membership experience. The old version was functional but uninspired. I led both design and development, focusing on flow and friction reduction.


Core
Genesis Health Clubs • 2025
A new company-wide intranet platform used by over 7,000 employees across 80+ Genesis Health Clubs, providing a centralized hub for communication, documents, and internal tools.


SalesBoard
Genesis Health Clubs • 2025
A CEO-level analytics dashboard visualizing live sales performance across 70+ Genesis Health Clubs, transforming static data into actionable insight.


Club Ops
Genesis Health Clubs • 2025
A complete modernization of Genesis's internal operations system — transforming a legacy Microsoft-based tool from the 2000s into a fast, modular, and user-friendly web platform.


Web Reports
Genesis Health Clubs • 2025
A modern reporting interface for Genesis Health Clubs that transforms static SQL data into an accessible, visual experience for internal teams.

TinyVanPlan
Personal Project • 2025
An intuitive 2D van-layout planner built to tame the overwhelm of starting a Ram ProMaster conversion, with true-to-scale modules and drag-and-drop editing.

Daily Deb
Personal Project • 2025
A calm, all-in-one life dashboard I built for my mom—bringing calendar, to-dos, bills, meals, recipes, shopping, notes, and shortcuts into one place.

Resume Builder
Personal Project • 2025
A personalized resume generator that uses structured data and job description parsing to automatically tailor resumes for each application.

CaseyDressler.com
Freelance Project • 2025
A rugged, story-driven website built for my dad to share his writing, dreams, and podcast reflections in a way that feels creative yet grounded.

Jessee Farms
Freelance Project • 2024
A Shopify storefront for a Kansas-based meat farm, built to bring a small family business online with custom bundle logic and regional shipping support.

Southern Tire Mart
LimeLight Marketing • 2023
Collaborative rebuild of Southern Tire Mart's website focused on responsiveness, performance, and full client editability, featuring a custom interactive locations map.

Kansas Communities That Care (KCTC)
LimeLight Marketing • 2023
Custom-built WordPress site for Kansas Communities That Care, empowering the client with full content control while visualizing student survey data through clean, responsive design.

Educate Kansas
LimeLight Marketing • 2022
An early custom WordPress site built for Educate Kansas, designed to empower the client with full content control through a hand-coded, responsive CMS experience.

PneuComponents
LimeLight Marketing • 2021
An early custom WordPress build that taught me the foundations of creating flexible, client-editable websites with a focus on usability and reusability.

Fort Scott Community College
LimeLight Marketing • 2023
Collaborative build of the Fort Scott Community College website—transforming a creative design into a fully functional, component-based WordPress platform.

Quantum Health
LimeLight Marketing • 2023
Developed a custom job search plugin for Quantum Health, integrating live database data and multisite theming logic to deliver a seamless, branded job browsing experience.

Email Development
LimeLight Marketing & Genesis Health Clubs • 2022
Specialized in high-precision email development for brands like T-Mobile, Evergy, and Elanco, and later led transactional email design and implementation for Genesis Health Clubs' in-house systems.

Honorable Mentions
Various Client Projects • 2020–2023
A collection of agency and freelance projects completed between 2020 and 2023, showcasing range across WordPress, Shopify, and custom HTML5 development for diverse clients.

SaraDressler.com (v1)
Early Project • 2020
My first portfolio website—simple, clean, and the spark that started everything.

Adventure Awaits
Early Project • 2019
My first-ever website—a basic travel-themed layout that sparked my love for web design.